iGaming Optimise by Dimitar Vinarov

Consulting for iGaming businesses

iGaming and gambling consultancy covering profitability, sports betting, CRM and product marketing, and provider selection.

Let’s talk

iGaming and gambling consulting services

For online (iGaming) and retail operators and providers, including sports betting.

iGaming Business & Profitability Consulting

Client problem

Revenue is not growing, or margin, player value, bonus spend, or operational efficiency is not where it should be.

Deliverable

  • Business and KPI review.
  • Profitability and revenue-leakage analysis.
  • Review of bonus, player-value, and commercial performance.
  • Partnership and provider assessment where relevant.
  • Prioritised action plan.

Commercial formats

  • Fixed-fee profitability diagnostic.
  • Deeper commercial performance review covering operational and provider costs.
  • Monthly business advisory.
Let’s discuss

Sports Betting Consulting & Sportsbook Review

Client problem

The sportsbook is not sufficiently competitive, profitable, easy to use, well aligned with its target market, or missing the features players expect.

Deliverable

  • Product and competitors review.
  • Coverage, odds, limits, payouts, and provider assessment.
  • UX and key user-journey review.
  • Recommendations for new competitive features.
  • Product and commercial improvement roadmap.

Commercial formats

  • Fixed-fee sportsbook review.
  • Provider-selection project.
  • Ongoing sportsbook product advisory.
Let’s discuss

iGaming CRM & Product Marketing Consulting

Client problem

The operator has registration volume but weak deposits, retention or player value, or its products are not marketed consistently across channels.

Deliverable

  • Registration-to-deposit conversion review.
  • CRM, segmentation, campaigns, bonuses, and retention assessment.
  • Product marketing advice: which products to promote, to whom, and how.
  • Alignment across CRM, retention, SEO, social, PPC, affiliates, digital media, and ATL.
  • Prioritised CRM and marketing improvement plan.

Commercial formats

  • Fixed-fee CRM and marketing diagnostic.
  • Campaign, segmentation, or lifecycle project.
  • Monthly CRM and product marketing advisory.
Let’s discuss

Provider Selection & Partnership Consulting

Client problem

The operator needs a suitable sportsbook, casino or CRM provider, or a provider needs better access to relevant operators.

Deliverable

  • Requirements definition.
  • Providers shortlist.
  • Product, market and commercial-fit review.
  • Support during initial discussions.

Commercial formats

  • Fixed-fee provider-selection project.
  • Success fee or referral fee.
  • Retainer for business development or market development support.
Let’s discuss

How it works

  1. Share your challenge

    Tell me about your business and what you want to improve.

  2. Review and diagnose

    Depending on your request, I look at your numbers, product, CRM, marketing or partners.

  3. Get a clear plan

    You receive prioritised actions you can put into practice.

Let’s talk

Questions about pricing, timelines or confidentiality? Read the FAQ.

About me

Dimitar Vinarov
Proven leadershipLarge projects and multi-million euro businesses, from start-up to scale.

I have more than 20 years of experience across sportsbook, casino, CRM, marketing, product, and commercial performance in the iGaming industry.

My work has included P&L, customer and KPI analysis, promotions, product development, provider relationships, partnerships, and operational coordination across online and retail environments.

My roles have included Director of CRM and Verticals at 10bet Africa, COO and Marketing Manager at efbet, and product and marketing roles at SBTech (now part of DraftKings), as well as Head of Sports and Business Development Manager at Fuse Media. I have worked with businesses and teams in Europe, Africa, South America, and emerging markets.

I provide a practical operator-side perspective to help identify priorities and improve business performance. You can learn more about my experience on my LinkedIn page.

Selected achievements

  • Doubled the sports betting margin in one of the most competitive markets
  • Significantly reduced bonus costs by acting against bonus abuse and unnecessary overspending
  • Defined the product scope and launched 10Bet South Africa with the dev teams; led its sportsbook, casino and CRM as Director
  • Built a high-quality sportsbook together with the development teams
  • Successfully managed several providers across some of the world’s largest markets
  • Led research, negotiations and integrations of providers to maximise product value and reduce costs
  • Defined product features and developments for SBTech, now part of DraftKings, focused on business value
  • Built the efbet brand, one of the top gambling operators in Bulgaria, and its entry into the market
  • Built and managed the Sports CRM strategy for the 10Bet brands
  • Built teams and business processes from scratch to support business needs

Contact me

Get in touch about an iGaming consulting project, whether it is business, product, CRM, marketing, partnership or any other iGaming challenge.

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Helping iGaming companies grow their revenue

Practical advice for iGaming operators and providers.

  • 20+ yearsiGaming and gambling experience across sportsbook, P&L, CRM, marketing and product
  • Results-focusedPractical view of what moves performance
  • WorldwideEurope, Africa, South America and emerging markets
Let’s talk